Unprecedented times call for unprecedented measures.  Look at one business that has flourished post lockdown. 

Let’s take the case of Online Education. Being a mother of a child how do you distinguish which Coding class is better for your child? Here the parent plays an important role as she is the only who is the decision maker in the purchase process. The child is the user. 90% of the cases the parent would not know anything about the product. 

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What acts as enabler for her decision-making process? CONTENT. 

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She relies on the reviews that is available online and on social media platforms. She looks at the promo. She looks at competition brands and makes a choice. The experience of a trial class is a function of all the positive and relevant information that are easily found, look authentic and credible. 

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Purchase process is finally a function of price, convenience, UI et al. 

For a brand it is extremely important to remain visible, relevant and consistent. 

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For effective content marketing, keep in mind that Consistency is the Key. As consistency in brand messaging is one of the many factors that determine the growth and success of any business.
 
Brand content needs to carry a unique and identifiable voice, style, and pitch across all distribution channels.

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Content consistency establishes credibility, builds trust, and strengthens the brand's reputation.

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For any help with regards to effective and consistent content, talk to us.